you're going to be naked, you'd better be buff."
-Don Tapscott and David Ticoll from THE NAKED CORPORATION
the wake of the Internet bubble and the trust crisis of 2002
(led by Enron and WorldCom), corporate secrecy is becoming
an endangered species. The information age is an "age
of transparency" where the protective walls built around
large corporations-enabled by compliant boards, distant stockholders,
and rubber-stamp accountants-are crumbling and allowing customers,
employees, shareholders, communities, competitors, and the
media access to the deepest inner secrets of corporations.
to Don Tapscott and David Ticoll, authors of a groundbreaking
book on the "transparency revolution," rather than
fight it, businesses must embrace openness proactively if
they hope to succeed in this changing environment.
Tapscott and David Ticoll are bestselling authors and international
business speakers who are always on the cutting edge of new
trends. Their last bestseller, Digital Capital, was a pioneer
in describing "business webs" and how they are changing
the dynamics of wealth creation and competition. With the
publication of THE NAKED CORPORATION: How the Age of Transparency
Will Revolutionize Business (Free Press; October 20, 2003;
$28.00) Tapscott and Ticoll again find themselves on the cusp
of a new business transformation.
pioneers in the "transparency revolution," Tapscott
and Ticoll describe how transparency has been quietly gaining
momentum through the last decade and is now triggering profound
changes across the corporate world.
Tapscott and David Ticoll are available for interviews in
October. They can reveal to your audience the hidden stories
behind the new transparency, and give many telling examples
of success such as:
How Chiquita, once the reviled United Fruit Company, was reborn
in a dramatic crisis, from an impenetrable monolith into an
open, trustworthy firm - just in time to stave off bankruptcy.
" How corporate values at Toyota and Honda will help
them beat Detroit in the next round of industry competition.
" Which car insurance company (of all things) prints
a picture of a naked man in its annual report and breaks the
mold by delivering unvarnished financial reports to its shareholders
" How Burger King and The Home Depot learned to work
with environmental activists - and prosper.
" How a new breed of shareholders - led by pension funds
- is driving companies to be truly accountable to their "owners"
for the first time in the history of capitalism.
Assistant Director of Publicity