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Book Description
September 2003




"If you're going to be naked, you'd better be buff."
-Don Tapscott and David Ticoll from THE NAKED CORPORATION

In the wake of the Internet bubble and the trust crisis of 2002 (led by Enron and WorldCom), corporate secrecy is becoming an endangered species. The information age is an "age of transparency" where the protective walls built around large corporations-enabled by compliant boards, distant stockholders, and rubber-stamp accountants-are crumbling and allowing customers, employees, shareholders, communities, competitors, and the media access to the deepest inner secrets of corporations.

According to Don Tapscott and David Ticoll, authors of a groundbreaking book on the "transparency revolution," rather than fight it, businesses must embrace openness proactively if they hope to succeed in this changing environment.

Don Tapscott and David Ticoll are bestselling authors and international business speakers who are always on the cutting edge of new trends. Their last bestseller, Digital Capital, was a pioneer in describing "business webs" and how they are changing the dynamics of wealth creation and competition. With the publication of THE NAKED CORPORATION: How the Age of Transparency Will Revolutionize Business (Free Press; October 20, 2003; $28.00) Tapscott and Ticoll again find themselves on the cusp of a new business transformation.

As pioneers in the "transparency revolution," Tapscott and Ticoll describe how transparency has been quietly gaining momentum through the last decade and is now triggering profound changes across the corporate world.

Don Tapscott and David Ticoll are available for interviews in October. They can reveal to your audience the hidden stories behind the new transparency, and give many telling examples of success such as:

" How Chiquita, once the reviled United Fruit Company, was reborn in a dramatic crisis, from an impenetrable monolith into an open, trustworthy firm - just in time to stave off bankruptcy.
" How corporate values at Toyota and Honda will help them beat Detroit in the next round of industry competition.
" Which car insurance company (of all things) prints a picture of a naked man in its annual report and breaks the mold by delivering unvarnished financial reports to its shareholders every month.
" How Burger King and The Home Depot learned to work with environmental activists - and prosper.
" How a new breed of shareholders - led by pension funds - is driving companies to be truly accountable to their "owners" for the first time in the history of capitalism.

Michele Jacob
Assistant Director of Publicity



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