Suggested Questions for Don Tapscott and David Ticoll
Authors of THE NAKED CORPORATION
(Free Press; October 7, 2003)

1. You argue that this is a transparent world, and that firms have no choice to adapt. Some people might disagree, and say that companies are more secretive than ever. What leads you to this conclusion?

2. What more does transparency entail than just the obligation to disclose basic financial information? How do your strategies build on the issues that the Sarbanes-Oxley Act addresses?

3. Some people argue that consumers and interest groups benefit the most from transparency leaving corporations at a disadvantage. What is your response?

4. Your previous books have been groundbreaking in the technology world. How does technology play into transparency?

5. What companies do you think are emerging as pioneers in the transparency revolution? What makes them leaders?

6. Why does transparency suggest that the record industry's approach of suing music lovers is wrongheaded.

7. You explain that every company has a "stakeholder web" scrutinizing their behavior, whether they know it not. What companies have been brought to the brink of disaster by these webs?

8. How can an individual corporate leader foster openness when their own management, especially their lawyers, fight them on it?

9. What are some examples of how corporate values lead to shareholder value?

10. What is the difference between active transparency, forced transparency and pseudo-transparency?

11. What are some resources, such as websites that employees, consumers and community members can use to find more in depth information on companies that may not yet be practicing active transparency?